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Suzuki Ireland Announces Dealer Of The Year Winners


Suzuki Ireland has recently crowned the winners of its 2021 Dealer of the Year awards that had been delayed slightly due to Covid-19 restrictions. The trophies were presented by David Kateley, General Manager, Sales Operations Automobile for Suzuki GB PLC and Suzuki Ireland during a ceremony at the vehicle manufacturer’s dealer conference. The annual event, which gathers representatives from across the country’s network, recognises dealerships that have exceeded their goals and gone the extra mile to ensure an exceptional customer experience.

Presenting the awards, David Kateley comments: “We would like to congratulate our winners for their fantastic achievements, and all 24 dealers across Ireland who have worked tirelessly for our brand during the last 12 months. Without this high level of commitment, Suzuki would not be in the position that it is now with such a strong sales result. We are very proud of our network and look forward to enjoying further success together this year.”

In 2021, Suzuki registered 1,285 vehicles in Ireland which translates to a 1.2% market share (2.4% Total Industry Volume Share). With 75% of those sales going to Private individuals, customer service is at the heart of the Suzuki dealership experience.

Commenting on the joint Sales Dealer of the Year winners, Michael Mc Barron, National Sales Manager, Suzuki Ireland comments: “Bright Suzuki’s attention to detail and ability to match the customer’s desires with the perfect Suzuki car is second to none. Listening is one of their greatest attributes and it certainly shows as their level of repeat business is outstanding. It is no accident that they were Suzuki Sales Dealer of the Year in 2020 and now again in 2021.

“Tommy Farrell Suzuki are a true family business in every sense of the words. Their huge level of repeat business can be accredited to the fact that they treat all their customers like family. When you buy a Suzuki with Tommy Farrell you are also buying an incredible customer service experience”, said Michael McBarron, National Sales Manager.

Commenting on the Aftersales winner, Declan Maguire, Commercial Manager, Suzuki Ireland said: “Mongey Plunkett Suzuki offer a flawless Aftersales experience for their customers. From the dedicated team of Suzuki technicians to great value genuine parts and accessories, it is no surprise that Mongey Plunkett Suzuki are the 2021 Aftersales Dealer of the Year.”