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Bluestone Motor Finance


Donal Murphy 1

Bluestone Asset Finance is paving the way for greater success in the Irish motor finance sector. Bluestone offer a solution to consumers that have had difficulty in the past in securing a motor loan due to a lack of credit history, being self-employed, having non-standard income structures or historic credit issues. With the aim of driving the Irish economy forward, Bluestone is launching their latest motor finance initiative – “The Bluestone Green Light Feeling”.

Donal Murphy, Bluestone Ireland’s Managing Director says, “We are confident this will drive further growth in our specialist lending business and contribute to the continued development of the Irish motor sector in conjunction with our motor dealer partners”

Motor customers in Ireland have typically had to rely on traditional pillar banks for motor finance. Now Bluestone gives Irish borrowers, who have not been serviced by the banks, an alternative solution through a partner network of over 400 motor dealers nationwide. When the banks say no, now there’s somewhere to go. Since starting in the motor sector, in late 2014, Bluestone are seen as the ‘Preferred Option’ for customers who for a range of reasons have not been accepted by the banks, but can demonstrate a capacity to service their loan. Bluestone’s speed of service means Borrowers prefer dealing with Bluestone than processing their loan through the banks. The advantage for borrowers and motor dealers is that Bluestone underwriters deal directly with the customers on a personalised assessment and can give the affirmative green light within one-hour.


The ‘Bluestone Green Light Feeling’ campaign is a nationwide initiative aimed at educating customers about how they get their finance motoring through their local dealer. The campaign kicks off with “The Green Light Motor Week” which will be launched in conjunction with their 400 strong dealer network and promoted via a national radio campaign, online advertising campaign on Done Deal and a social media campaign. Customers will be driven to the Bluestone website www.bluestoneam.ie where they can find their local Bluestone Dealer.