SEAT & CUPRA has reported a strong first half of 2026, with operating profit rising to €122 million, up from €38 million during the same period last year, as growing demand for its electric vehicles and improved operational efficiency continue to drive the business forward. The company says its Performance Programme, introduced in 2025, is delivering tangible benefits through tighter cost control and greater efficiency, while the exemption of the CUPRA Tavascan from additional EU countervailing duties also contributed to the improved financial performance.
Sales revenue increased by 1.3 per cent to €7.7 billion, with CUPRA continuing to set new sales records and strengthen its position as one of Europe’s fastest-growing performance brands. A major contributor to that success has been the launch of the all-electric CUPRA Raval. Customer demand has exceeded expectations, with orders more than doubling initial forecasts, making it the brand’s most successful model launch to date. The Raval also helped drive an 85 per cent increase in battery electric vehicle orders during the second quarter. Between January and June, CUPRA delivered a record 170,100 vehicles worldwide, making it the strongest first half in the brand’s history. Deliveries of its electric models increased by 7.2 per cent overall, accelerating to 18.5 per cent growth during the second quarter. The SEAT brand also enjoyed solid demand, delivering 129,600 vehicles, with the refreshed Ibiza proving particularly popular.
Markus Haupt, CEO of SEAT and CUPRA, said the results demonstrate the company’s resilience in a highly competitive market and highlight the growing importance of its expanding electric vehicle range. Looking ahead, SEAT & CUPRA says it remains focused on long-term sustainable growth as it prepares for the next phase of electrification. With production of its new Electric Urban Car family now underway, the company believes it is well positioned to lead a new era of electric mobility from its Martorell manufacturing facility in Spain. CUPRA also has ambitious global expansion plans, with the brand targeting new markets, including the Middle East from 2027, while aiming to increase its share of the European market to three per cent.
