Skoda Ireland has unveiled the new 2014 Tipperary GAA strip at Croke Park, coinciding with the announcement that it will be extending its sponsorship by another year. Skoda’s sponsorship covers both the hurling and football codes across all grades, from minor to senior inter-county teams. Tipperary Senior hurling stars Brendan Maher, Noel McGrath and Kieran Bergin along with Tipperary Senior Football Captain Paddy Codd and Senior Footballer Alan Campbell were on hand to showcase the new strip and discuss ambitions for the 2014 championship season.
Commenting on the sponsorship agreement, Sean Nugent, Tipperary County Board Chairman said “Tipperary County Board is delighted to announce that ŠKODA is extending its sponsorship agreement. The first three years of the sponsorship saw ŠKODA bring a real commitment to grass roots supporters and we’re looking forward to seeing both sides enjoying success in the 2014 championship season.”
Raymond Leddy, Head of Marketing & Product, ŠKODA Ireland added “Since we came on board as partners of the Premier County in 2011, we have evolved the sponsorship to involve our network of dealers across the country to support GAA at a local level as well as county level. The ethos of the GAA is an excellent fit for our business and allows us to drive awareness of the ŠKODA brand amongst GAA supporters. The Tipperary sponsorship has been an integral part of our marketing efforts which has seen ŠKODA increase market share from 5.2% back in 2011 to record share of 6.7% as it is today. We are delighted to work with Tipperary GAA for another year and look forward to driving towards success in 2014.”