Orangeworks Automotive, the official importer and distributor for INEOS Automotive in the Republic of Ireland, has appointed Hugo Loonam Motors as an official INEOS dealer, strengthening the brand’s presence and customer support network in the Midlands. The appointment represents an important step in the continued development of the INEOS Automotive retail network in Ireland, providing customers across the region with a dedicated location for vehicle sales, servicing and aftersales support.
Based in Co. Offaly, Hugo Loonam Motors will offer the full range of INEOS commercial and passenger vehicles, including the Grenadier Station Wagon and Quartermaster pick-up. Combining rugged capability with practicality and modern engineering, both models are designed to meet the demands of agricultural, corporate and private customers. The Grenadier and Quartermaster are particularly well suited to customers across the Midlands who require a dependable and capable 4X4 that can perform in demanding conditions. With exceptional all-terrain capability, durability and reliability, the vehicles are ideally suited to farmers, agricultural contractors, rural businesses and anyone looking for a serious off-road vehicle without compromise.
Hugo Loonam Motors made its INEOS debut at the Tullamore Show in August, showcasing the Grenadier N1 5-Seat — the only Crew Cab-classed vehicle approved by Revenue for sale in Ireland. The dealership also displayed the new MY26 Quartermaster 2-Seat, the first of its kind in Ireland. With an 8% Benefit-in-Kind (BIK) rate, the Quartermaster 2-Seat offers a significant tax advantage for qualifying business users compared with a passenger vehicle. Irish pricing starts from €59,995 + VAT. Every Grenadier and Quartermaster is covered by a five-year, unlimited-mileage warranty, five years of AA roadside assistance and a 12-year anti-perforation warranty against rust-through corrosion.
David Bassett, Managing Director of Orangeworks Automotive, said:
“Hugo Loonam Motors is exactly the kind of partner we wanted to represent INEOS in Ireland. For more than two decades, they have built strong relationships and earned the trust of customers across the Midlands, making them a natural fit for the brand. Tullamore is an important first step as we continue to develop the INEOS network across Ireland. We’re delighted to be working with Hugo Loonam Motors and look forward to introducing more customers to the Grenadier and Quartermaster.”
Hugo Loonam, Dealer Principal at Hugo Loonam Motors, said:
“We are delighted to become the first INEOS dealer in Ireland. It’s a fantastic opportunity for us and one that we are very excited about. INEOS has established a strong reputation for producing tough, capable and distinctive vehicles, and we are proud to be part of the brand’s journey in Ireland. We look forward to introducing the Grenadier and Quartermaster to our customers, building on the strength of the INEOS brand and developing what we hope will be a very successful partnership for many years to come.”
