Gowan Distributors, DS Automobiles Importer in Ireland, has officially launched the all-new DS Automobiles line up to the Irish press. Current models on offer include DS 3 CROSSBACK, available in petrol, diesel and all-electric (E-TENSE) powertrains and DS 7 CROSSBACK, available in petrol, diesel and plug-in Hybrid (E-TENSE) versions. Later this year will also see the launch of the all-new DS 9 saloon followed by a fourth model, the all-new DS 4 which will introduce a new generation of avant-garde design.
DS 7 CROSSBACK
Charismatic, powerful and sensual, DS 7 CROSSBACK immediately reveals its personality and the elegance contrasts visibly within its design. The horizontal chrome DS WINGS on the front face conveys a sense of prestige with their strong, well balanced lines. It fully expresses the vehicle’s nobility, performance and charismatic character. The new diamond-effect grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre. The modelled bonnet features subtle ribbing in the centre. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. The wraparound tailgate offers a clean aspect of the majestic rear.
The interior of DS 7 CROSSBACK is a chic, contemporary vehicle, that reflects the expertise of all at DS Automobiles. Reflecting the thinking behind DS design with the concept of ever-greater personalisation, DS 7 CROSSBACK is available with a choice of three interior ambiences. These three ‘Inspirations’ reflect the lifestyles and expectations of each customer. Celebrating Paris, birthplace of the DS brand, the ‘Inspirations’ are named Opéra, Rivoli and Performance Line – an ‘Inspiration’ for those with a Grand Tourer mind-set.
DS Automobiles is continuing with its electrification strategy. DS 7 CROSSBACK offers an E-TENSE 4×4 (4-wheel drive, 300 horsepower plug-in hybrid), and a new DS 7 CROSSBACK E-TENSE 225 model. Alongside the E-TENSE hybrid versions, DS 7 CROSSBACK is available with a choice of 2 powerful, highly-efficient, high-torque internal combustion engines, and also premieres the new-generation Efficient Automatic Transmission with 8-speeds (EAT8). Petrol power unit: 1.2 PureTech 130 Automatic as well as a 1.5 BlueHDi 130 Automatic diesel unit.
Boosted by experience gained in Formula E since 2015 and supported by Jean Eric Vergne 2019 Formula E Champion, and Antonio Felix da Costa 2020 Formula E Champion, electrification is continuing to expand into the DS Automobiles range. DS 7 CROSSBACK E-TENSE 225 has a 180 horsepower petrol engine (Euro 6.3 emissions standard) with 300Nm of torque, backed up by a 110 horsepower electric motor fitted straight to the eight-speed automatic gearbox.
At start-up only the electric motor is used, enabling zero emissions mode driving up to 135km/h. The driver can then choose hybrid mode which optimises energy use, or sport mode which summons all the available power (225 horsepower and 360Nm combined).
The 13.2kWh battery, located beneath the floor has a range of up to 55km (WLTP standard) or up to 72km (WLTP low speed standard) in electric mode. CO2 emissions are between 31 and 36g/km and fuel consumption is between 1.4 and 1.6 litres/100km (WLTP). At high speed, fuel consumption is between 6.1 and 6.5 litres/100km, according to the test equipment.
The battery is charged while driving thanks to a system that benefits from the developments and experience that DS has acquired in Formula E. An operating reserve enables the battery to continue supplying the electric motor if it’s required. The petrol engine is also used to charge the battery. DS 7 CROSSBACK E-TENSE 225 generates electrical energy during deceleration and braking in order to increase its range. Another function, called “E-SAVE” meanwhile enables it to keep enough energy for 100% electric driving over the final 10 or 20 kilometres of a journey, or to have a battery that’s fully charged.
As with other DS Automobiles electric models, DS 7 CROSSBACK E-TENSE 225 comes with two charging cables (regular mode 2 for occasional charging at a standard plug and 7.4kW mode 3 for charging the battery from 0 to 100% in just 1h45 at a wall box). All this can be controlled through an app or on the 12-inch screen in the middle of the dashboard. It is also possible to program or start pre-warming remotely.
The DS 7 CROSSBACK E-TENSE 4×4 provides 300 hp and four-wheel drive with up to 58 km of range when in 100% electric mode, 30 g of CO2 emitted per kilometre travelled and an average petrol consumption of 1.3 l per 100 km, as per the WLTP cycle. Irish prices for DS 7 CROSSBACK start from €42,695 (on the road price, including delivery charges, excluding metallic paint) and offers customers three grades to choose from: Performance Line, Performance Line+ and top of the range Prestige spec.
DS 3 CROSSBACK
Pushing back the limits, DS 3 CROSSBACK is a vehicle of distinctive styling and exceptional proportions, available in 100% electric version E-TENSE, featuring exclusive technologies and unique refinement. Built on an all-new Platform, it opens new horizons in both technology and styling. DS 3 CROSSBACK is both a city car and a long-distance road car. Pushing conventions aside, it opts for spectacular technologies including DS MATRIX LED VISION headlights, flush door handles that deploy automatically and a fully digital driving display. These avant-garde features go hand in hand with a sense of refined comfort, a rich array of safety equipment and driver assistance functions (like autonomous driving, level2) and unrivalled acoustic excellence. Elegant and attractive, DS 3 CROSSBACK is for all those looking for a car with instant appeal that is stylish and dynamic.
DS 3 CROSSBACK is identifiable at first glance as a premium, compact SUV, with its well-proportioned length of 4.12m, broad on-road stance and large wheels (690mm, 18’’), as well as its ground clearance. At the front, the DS WINGS form a finely chiselled setting for the sculpted, vertical lines of the emblematic DS grille. The DRLs (Daytime Running Lights) with their pearl-like vertical LEDs and the tapered headlights of the DS MATRIX LED VISION system suggest a contemporary edge and performance. An impression reinforced by the wide ribbed horizontal bonnet. The rear sits squarely on the road, its broad, powerful shoulders striking an evocative note of imposing style. It is also elegant with a high-tech rear light signature spanning the entire width through a strip featuring the CROSSBACK name.
The modern, contemporary interior features a 10.3” screen to manage navigation, the multimedia interface and DS connectivity. The 12 FOCAL Electra® speakers are positioned around the cabin for an ideally balanced sound system. Loyal to the DNA of DS styling, DS 3 CROSSBACK is available with four interior personalisation options: Opera, Rivoli, Bastille and top spec Performance Line. Each grade is inspired by Paris and known as the DS Inspirations.
A city car and a road car by nature, DS 3 CROSSBACK is the first car to feature the latest upgrade of the PureTech with a 155 hp petrol engine mated to the EAT8 (Efficient Automatic Transmission with 8-speeds). A powertrain built for performance and pleasure. Two other PureTech engines (130 and 100 hp) complete the range of petrol engines compatible with the latest Euro 6.3 standards. A BlueHDi, diesel engine in 110 hp output, is also available from launch.
With DS 3 CROSSBACK, the dream of a stylish electric vehicle can also become a reality. This vehicle with distinctive and bold styling is also available with an all-electric motor offering advanced performance. It delivers a 320km range – WLTP (Worldwide harmonized Light vehicles Test Procedure) with a function to charge the battery to 80% in 30 minutes. This advanced level of performance does not detract from interior space, since the batteries are placed under the floor.
Irish prices for DS 3 CROSSBACK start from €28,990 (on the road price, including delivery charges, excluding metallic paint) and offers customers three grades to choose from: Elegance, Performance Line and top of the range Performance Line+.