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Bridgestone and BMW Partnership


Bridgestone Europe has partnered with BMW Driving Experience to become the sole tyre supplier to its fleet of vehicles. The BMW Driving Experience has courses and venues across Europe where you can be trained in one of their fleet of BMW 1-Series, 3-Series, X5 and X6 models, as well as a range of high-performance M models.

The BMW Driving Experience now includes courses driving on snow and ice, racing circuits and customised driving tours. Speaking at the announcement Tom Fukuda, Senior Vice President, Bridgestone Europe Sales & Marketing commentated “BMW and Bridgestone share many of the same goals in terms of safety and sustainable motoring, this agreement with BMW Driving Experience adds another dimension to our growing partnership.”