Dacia, one of the biggest success stories in Irish motoring, has signed up to offer its unrivalled commitment to the Guinness PRO14 Final Series as the Official Car Partner of this season’s knock-out stages and the Final at Glasgow’s Celtic Park.
With the Guinness PRO14 Final taking place at the iconic home of Celtic FC, Dacia will be there throughout all six games of the Final Series, including the Quarter-Finals, Semi-Finals and the showpiece decider itself on May 25 in Scotland.
Dacia will be a prominent supporter of the Guinness PRO14 with their branding placed at pitch side throughout the Final Series while rugby fans will get the chance to win prizes and take part in bespoke activations at every game.
Dacia’s range of no-nonsense cars offers exceptional value for money and includes the All-New Duster, Logan MCV, Sandero and Sandero Stepway. In 2018 Dacia reported record sales in Europe and maintained its placing on the Irish market which mirrors the great success of the Guinness PRO14 in recent seasons.
On the field of play the Guinness PRO14 has set new try records and ranked highly in a number of positive play categories recorded by World Rugby while both European Cup titles are currently held by teams in the Championship – Leinster Rugby and Cardiff Blues.
The Guinness PRO14 has also been one of the most talked about rugby tournaments of the past two years after expanding into South Africa and agreeing record-setting TV deals at home and abroad, including Premier Sports and eir sport in the UK and Ireland and ESPN in the United States.
Dermot Rigley, Commercial Director, PRO14 Rugby said: “We’re always thrilled to welcome a new member into our sponsorship family and ourselves and Dacia are coming together at a time of great success and growth for both organisations.
“The Guinness PRO14 is in a great place on and off the pitch which is why Dacia are so keen to be a part of the Final Series when the competition reaches white-hot intensity and captures the attention of rugby rans right across the world.
“Last year we saw a record attendance for the third year in a row at the Guinness PRO14 Final and with our new world-wide broadcast deals we know Dacia and all our other partners will get to be a part of one our biggest audiences yet.”
Patrick Magee, Country Operations Director, Dacia Ireland said: “Dacia is the best new car brand ever to launch in Ireland and so, we are delighted that we can align the brand with the success of the PRO14 Rugby for the Final Series which will crown this year’s champion team.
“Dacia has, from the start, been a no-nonsense brand offering affordable cars to all, and from the robust muscular styling of the All-New Duster SUV to the spacious Logan MCV and the compact Sandero, there is a car in the range for everyone.
“We look forward to the partnership with PRO14 Rugby and to the excitement of the upcoming Final Series.”