Toyota Liffey Valley has been recognised by Toyota Motor Europe with a 2026 Ichiban Award, placing the Dublin retailer among the highest-performing Toyota businesses in Europe for customer experience. The annual Ichiban Awards recognise retailers that consistently deliver for customers, combining strong service standards with operational discipline and a deep commitment to Toyota’s customer-first approach. The word Ichiban translates from Japanese as “number one”, reflecting the standard of excellence associated with the award.
The 2026 Ichiban Awards ceremony took place in the Algarve, Portugal, bringing together Toyota’s leading European retailers to recognise achievement, share best practice and reinforce Toyota’s ambition to deliver ever-better mobility experiences. Toyota Liffey Valley joins 46 other Toyota retailers from 34 countries honoured this year. Winners were selected from Toyota’s European retail network of more than 2,200 operations, underlining the significance of the achievement.
Speaking at the announcement, Steve Tormey, Chief Executive of Toyota Ireland, said:
“Toyota Liffey Valley has earned this recognition through the quality and consistency of the experience it provides to customers. The team has shown what excellent retailing looks like in practice: listening carefully, responding quickly and making sure customers feel supported at every stage. It is a strong endorsement of the people in the business and a proud moment for Toyota in Ireland.”
For Toyota Liffey Valley, the award recognises the role played by every member of the team in creating a reliable, personal and high-quality experience for customers, from initial enquiry and vehicle selection through to servicing, maintenance and ongoing support.
Speaking on behalf of Toyota Liffey Valley at the ceremony, Tom Staunton, Dealer Principal said:
“Receiving the Ichiban Award is such a meaningful acknowledgement of the standards our team works hard to uphold every day. We are so grateful to our customers for the trust they place in us and proud that our focus on service, care and attention to detail has been recognised at European level.”
