Dacia has marked a significant milestone with the rollout of the 100,000th Bigster from its Mioveni factory in Romania, just one year after the model entered production. The achievement underlines the rapid rise of Dacia’s latest model, highlighting the strong demand driving its early success. In fact, Bigster has quickly established itself as one of the standout success stories in the market. In the second half of 2025, it became the best-selling C-SUV to retail customers in Europe, highlighting the strength of its appeal in a highly competitive segment.
That momentum has been clear from the very beginning. Even before customer deliveries started across Europe, the brand’s latest model had already secured more than 13,000 orders, an early sign that buyers were ready for a larger, family-friendly SUV that delivers the spirit of outdoor adventure alongside genuine value. In the Ireland, Bigster is building its own success story, with impressive sales figures to date. Irish and UK customers are showing a clear preference for the hybrid 155 powertrain, reflecting a growing appetite for efficient, easy-to-live-with electrified powertrains that suit real-world driving and family life.
The Journey trim has proved the most popular, thanks to its generous specification that includes all the essentials expected by buyers, while Indigo Blue ranks as the most in-demand colour. Bigster’s strong commercial start has been matched by recognition from influential industry experts, with a string of awards. Dacia Bigster is priced from €29,990 on-the-road. Designed to shake up the market, it offers buyers of larger, family-friendly cars the robust, well-equipped, great value solution that they have been looking for.
