A new Toyota and Lexus Motor Insurance product was launched in Ireland recently, giving Toyota and Lexus drivers convenient access to tailored motor insurance cover. Developed through a collaboration between Toyota Insurance Services, Toyota’s global insurance centre of excellence, and Wrisk Europe GmbH, a leader in insurance technology, the launch represents a strategic expansion of Toyota’s insurance offering in the Irish market.
By combining Wrisk’s advanced digital insurance platform with Toyota Insurance Services’ expertise, the new product delivers a more integrated and intuitive insurance experience that fits seamlessly into the Toyota ownership journey. The policy reflects Toyota’s quality standards while offering straightforward access, transparent cover and competitive pricing for Toyota and Lexus customers in Ireland.
The insurance policy provides comprehensive protection designed around the real needs of Toyota and Lexus drivers. Features include flexible Any Driver Cover, Guaranteed Repairs using Genuine Toyota Parts, No Claims Bonus Protection, and Vandalism and Uninsured Driver Protection. Additional benefits are available for hybrid and electric vehicle owners, including battery cover, charging cable cover and wallbox or charger protection.
“Our goal at Toyota Insurance Services is to create insurance experiences that genuinely enhance the Toyota and Lexus ownership journey,” said Ilya Smirnoff, General Manager International Division at Toyota Insurance Services. “This product has been designed to feel intuitive and reassuring from the moment a customer engages with it. By combining our insurance expertise with Toyota’s commitment to quality, we are delivering coverage that truly supports drivers in their day-to-day lives.”
Sebastian Hartmann, Director of Business Development and Prokurist at Wrisk Europe GmbH, commented: “The launch of a Toyota and Lexus motor insurance product in Ireland marks a significant milestone for Wrisk as we continue to expand our presence in the European market. This comprehensive motor insurance offering, backed by our advanced technology platform, delivers a simple and seamless digital insurance experience with strong cover for Toyota and Lexus drivers.”
Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, added: “Introducing this new insurance offering is another way of delivering added value for Toyota and Lexus drivers. Developed by Toyota Insurance Services in collaboration with Wrisk Europe GmbH, this tailored and comprehensive product provides a simple, digital and highly competitive insurance experience that complements the quality of Toyota and Lexus vehicles. Customers are at the centre of everything we do, and this new insurance solution reinforces our commitment to continuous improvement and to making ownership easier, more convenient and more rewarding. As Ireland’s best-selling car brand for the fifth consecutive year, Toyota continues to strengthen its offering with services that align with evolving driver expectations and market trends.”
For more information and detailed terms and conditions, visit
https://www.toyota.ie/owners/insurance/toyota-motor-insurance
