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SIMI Annual Dinner Industry Awards


The Society of the Irish Motor Industry held its 66th Annual Dinner at the Clayton Hotel in Dublin recently, where SIMI President Gerard O’Farrell welcomed over 700 senior Motor Industry figures and guests in attendance. A highlight of the event was the announcement of the SIMI Irish Motor Industry Awards in partnership with sponsor Bank of Ireland Finance and Oliver Callan as master of ceremonies.

Prior to their announcement, SIMI President Gerard O’Farrell addressed the large attendance, remarking that rather than dwelling on the difficult trading environment that the Industry has been enduring, he would prefer to emphasise the exciting future ahead. Reinforcing the Motor Industry’s commitment towards zero emissions, Mr O’Farrell warned against short-term decisions, based on a simplistic view of the environmental and air quality challenges facing Ireland. He emphasised “the need for an agreed, realistic, roadmap with ambitious targets based on an understanding of what can be achieved”. This, he said, needs to be a multi-annual commitment, led by Government and involving all of the stakeholders.”

Mr O’Farrell outlined how “the creation of Autonomous, Connected, Electric and shared technologies will offer potential for high calibre job creation and significant economic growth. Ireland is well positioned to play a leading role in developing the technology underpinning such vehicles and their operation.” The President called upon the Government to act now, to prepare the national infrastructure and reduce our exposure to risk as these vehicles become more mainstream. He called for the development of a cohesive policy, which will allow Ireland to be at the forefront of knowledge creation.

While outlining the wide-range of potential career opportunities available, the President also addressed the immediate challenge of attracting and recruiting sufficient numbers of apprentices and other trainee professionals. He encouraged the Industry to focus on increasing the intake of apprentices and other trainees in order to safe-guard against potential skills shortages in the future. In closing the President welcomed the exciting developments and challenges that lie ahead that, if harnessed correctly, could be a real economic prize for Ireland.

Derek McDermott Managing Director of Bank of Ireland Finance commented “Whilst the challenges that face the Motor Industry today are well documented and diverse, in the coming years there is still a big prize to be played for in our sector given that we operate in one of Europe’s most vibrant and demographically exciting economies”

Open to all sectors of the Irish Motor Industry, ten Award Categories in total were presented by Brian Cooke Director General Designate of the Society of the Irish Motor Industry (SIMI) and Derek McDermott, Managing Director of Bank of Ireland Finance, the event sponsors.

Category Award Winners on the night were

  • Franchised Sales Operation of the Year – Tom Murphy Car Sales, Waterford
  • Franchised Aftersales Operation of the Year- Kevin Egan Cars, Sligo
  • Commercial Vehicle Operation of the Year- Fitzgerald Commercial Ltd, Co Cork
  • Independent Sales Operation of the Year- Auto Assure Ltd, Co. Louth
  • Independent Aftersales Operation of the Year- Autokey, Dublin 22
  • Innovation in Fleet Management Solutions- Provision Vehicle Cameras Dublin 15
  • Vehicle Recovery Operator of the Year- Dysart Breakdown Recovery Repairs Ltd t/a Dysart Motors Co. Laois
  • Bodyshop of the Year- Pratt’s Auto Bodyshop, Carlow
  • Innovation in Bodyshop Operation – Accident Repair Centre, Dublin 24
  • Motor Factor of the Year- Parts for Cars, Dublin 6

The winners were those companies that had demonstrated an award-winning level of excellence and best practice over the last 12 months, as adjudicated by an independent panel.
A special recognition award, in conjunction with the Road Safety Authority, was presented to the Gardai Press Office for their contribution towards road safety.