The new PEUGEOT 308 and 308 SW bring fresh design, advanced efficiency and enhanced driving pleasure to the C segment. With aerodynamics at the heart of their design, the new models feature air intakes integrated into the bumper that guide airflow for optimal efficiency, reducing fuel consumption and extending range for plug-in hybrid and electric versions. The grille, now finished in body colour, integrates seamlessly into the front design. On GT trims, an illuminated front end adds further distinction.
A striking new light signature defines the latest 308, with three slim LED claws positioned in the headlamp units, serving as daytime running lights and indicators. The headlights, available with PEUGEOT Full LED or Matrix LED technology depending on trim, are more compact and sit lower in the bumper, giving the car a sharper, more expressive look. At the rear, a black lacquered band supports the brand emblem and is flanked by three-claw LED lights, completing the instantly recognisable PEUGEOT identity.
The 308 and 308 SW share the same DNA but express it in distinct ways. The hatchback delivers a sporty, perfectly balanced silhouette, while the 308 SW combines elegance with practicality thanks to its stretched profile and versatile interior. New alloy wheel designs, available in 17- and 18-inch diameters depending on trim, have been created to maximise both style and aerodynamic efficiency. Electric versions feature the new 18-inch diamond-cut wheel as standard. A refreshed colour palette includes Lagoa Blue for the 308 and Ingaro Blue for the 308 SW.
Inside, the emphasis is on refinement and clean design. The dashboard architecture maximises space for front passengers, integrating a 10-inch central touchscreen, digital instrument cluster and controls into a seamless layout. High-quality finishes such as aluminium and Alcantara® reinforce the sense of comfort, while customisable ambient lighting in eight colours adds to the atmosphere. A new 3D digital instrument cluster is standard on GT Exclusive trim and optional on GT, while all versions feature configurable i-Toggles for quick access to preferred functions.
The 308 SW builds on this refinement with everyday practicality, offering a boot volume from 598 to 1487 litres thanks to split-folding rear seats and a two-position boot floor. A powered tailgate is available for added convenience. Driving dynamics remain at the core of the 308’s appeal. With low driving positions, finely tuned suspensions and PEUGEOT’s acclaimed i-Cockpit® layout, the new models continue the brand’s tradition of agile, engaging road behaviour.
A comprehensive choice of powertrains is available. The E-308 delivers 156 hp and 270 Nm of torque from its 115 kW electric motor, paired with a 58.4 kWh battery that provides up to 450 km WLTP range. Fast charging from 20 to 80 percent takes just 32 minutes on a 100 kW charger. Plug-in Hybrid versions offer up to 195 hp combined output and an 85 km all-electric range, while the Hybrid 145 introduces electrification in a simple, efficient package. For longer distances, a proven 130 hp BlueHDi diesel engine remains part of the lineup.
Comfort is also a priority, with AGR-certified ergonomic seats, optional massage and heating functions, advanced air filtration, a Focal Premium Hi-Fi sound system and smartphone connectivity through the MyPEUGEOT app. The new PEUGEOT 308 and 308 SW set fresh benchmarks for style, performance, efficiency and everyday usability, offering a model for every driver in the C segment.
