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Northern Irish Mazda Dealer Named Number One


Pat Kirk Mazda has been awarded the top dealer status as the business is crowned UK ‘Dealer of the Year’ in the Mazda Dealer League 2023/24, and in the same year, secured first place as ‘Number One Sales Dealer’ in the latest All-Stars Sales League, becoming the first-ever Mazda dealership to ever reach this achievement.

With a strong network of 122 dealerships across the UK, the national Mazda Dealer League assesses businesses on several criteria including, overall dealership performance, customer loyalty and customer satisfaction levels for both sales and service across the year. Surpassing the national average across the league, Pat Kirk Mazda excelled throughout the past 12-months to not only achieve first place in the national Mazda Dealer League, but also rank first in the Mazda All-Stars Sales League.

Commenting on the achievement, Philip Lyons, Sales Manager at Pat Kirk Mazda, said: “Here at Pat Kirk Mazda, we are delighted to have been announced as ‘Dealer of the Year’ in the national Mazda Dealer League and winner in the Mazda All Stars Sales League 2023/2024. We put our customers at the heart of everything we do – whether the customer is new or already familiar to us, we ensure anyone walking through the Omagh site feels connected to us and receives the same warm, friendly and personal customer experience. Achieving both Dealer of the Year and Number One Sales Dealer is a true testament to our dedication and commitment for delivering an amazing sales and aftersales experience for our community.”

Adding, “These awards would not have been possible without our fantastic team. From our front of house sales and service staff to those who work hard behind the scenes in the workshop, admin, and valeting teams, we truly value the hard work of our team and we are delighted that many of them are long standing members of staff, with a combined service of over 60 years. We are delighted to be the home of Mazda in the North-West and look forward to serving our community for many more years to come.”

Having joined the Mazda UK network in 1994, Pat Kirk Mazda has built an outstanding reputation in the heart of County Tyrone, Northern Ireland for the last 30 years. After launching the Omagh site in 2009, the dealership has won several awards including Number One Sales and Number One Service in the 2019 Mazda All-Stars Awards, plus the Customer For Life award in the 2022 All-Stars awards.

Commenting on the Mazda Dealer League 2023/2024, Laura Brailey, Sales Director at Mazda UK, said: “Congratulations to the brilliant team at Pat Kirk Mazda for not only securing the top spot in our national Dealer League but also securing the first position in the All-Stars Sales League; it’s a fantastic achievement to consistently deliver a strong performance across all measurements over the last 12 months and reflects the strong, committed, and loyal team in Omagh.

Adding, “Our dedicated dealer network plays an instrumental role in the achievements of the brand in the UK. I can’t thank the network enough, particularly our top performing dealers such as Pat Kirk for their continued hard work, commitment and passion for Mazda in such a challenging market.”

For more information on Mazda’s award-winning range or Pat Kirk Mazda, visit the Omagh showroom.