PEUGEOT Ireland has announced the arrival of the striking new PEUGEOT 408, available for the first time as a fully electric fastback. With bold design, advanced technology and a range of up to 453 km (WLTP), the new PEUGEOT E-408 completes the brand’s electrified line-up and is now on sale across the country. This 408 brings a distinctive fastback silhouette to the C-segment, combining elevated driving position, sleek coupe-like lines and generous cabin space. Its feline stance is enhanced by sharp surfacing, signature PEUGEOT “fang” LED lights at the front and triple-claw LEDs at the rear. Five colours are available: Okenite White, Obsession Blue, Selenium Grey, Elixir Red and Perla Nera Black.
Built on the multi-energy EMP2 platform, the E-408 positions its 58 kWh battery underfloor, preserving interior space and lowering the centre of gravity for dynamic handling. Rear passengers benefit from class-leading legroom (183 mm), while boot capacity is a generous 471 litres, expanding to 1,545 litres with seats folded. The E-408 features a 210 hp electric motor with 345 Nm of torque, paired with a high-efficiency battery offering up to 453 km WLTP range and heat pump as standard. Charging is simple and fast, with:
- 11 kW AC onboard charger as standard
- Up to 120 kW DC fast charging (20%–80% in just over 30 minutes, or 100 km in 10 minutes)
A trip planner with charging station integration is included as standard in the infotainment system, regenerative braking is also a standard feature which can be adjusted via paddles behind the steering wheel. Inside, drivers enjoy the latest PEUGEOT i-Cockpit®, featuring a compact steering wheel, 10-inch digital instrument panel and 10-inch central touchscreen with PEUGEOT i-Connect® Advanced, wireless Apple CarPlay/Android Auto, voice recognition (“OK PEUGEOT”), and over-the-air updates. Practical features include wireless phone charging, four USB-C ports, ambient lighting, AGR-certified ergonomic front seats, and a premium FOCAL® Hi-Fi system (optional on GT versions). The MyPEUGEOT® smartphone app enables remote pre-conditioning, charge scheduling and vehicle status monitoring.
The vehicle is also equipped with the latest generation of driver assistance systems, including:
- Adaptive Cruise Control with Stop & Go
- Active Lane Keeping Assist
- Automatic Emergency Braking (detects pedestrians and cyclists, day and night)
- Long-range Blind Spot Monitoring
- Rear Cross Traffic Alert
Alongside the new E-408, Irish customers can also choose an electrified petrol option:
- Hybrid 145 e-DSC6 – with a 136 hp petrol engine and 48V mild-hybrid technology for reduced fuel consumption.
The new PEUGEOT 408 range is available to order now from PEUGEOT dealerships nationwide at the following prices (excluding dealer delivery charges):
Hybrid 145 e-DSC6
- Allure: €38,995
- GT: €42,995
100% Electric E-408 (58 kWh, 210 hp)
- Allure: €38,995*
- GT: €43,995*
Prices include SEAI grant and VRT rebate and it is now available to order in Ireland in Allure and GT trims, with first customer deliveries beginning shortly.
