Harris Group has named Ellen Harney as its new Marketing & Events Manager for Ireland, a senior role spanning the company’s Irish automotive operations across Harris Retail, Harris MAXUS Ireland, Isuzu, and Harris Bus & Coach. The appointment underscores the Group’s investment in strengthening its brand presence, dealer support, and multi-channel communications in the Irish market.
Harney will lead the full spectrum of marketing and events activity in Ireland. Her remit includes social media strategy and content, campaign planning and execution across multiple platforms, and close collaboration with brand heads to drive lead generation and dealer marketing. She will also oversee PR activity and direct the creative delivery of events—covering stand design, supplier management, and brand communications—alongside outdoor advertising, website content, and the development of campaign assets.
With a background in music management and hospitality, Harney brings broad experience in PR, marketing, content creation, and large-scale events. Prior to joining Harris Group, she led marketing and events for a hospitality group with seven venues and later served as day-to-day manager for an electronic music artist. While this is her first role in the automotive sector, her creative perspective is expected to add fresh energy to the Group’s brand storytelling.
Harney points to Harris Group’s 60-year legacy as a key strength, and her appointment reflects the company’s intent to balance tradition with innovation. “Managing the marketing and event activity across multiple brands is a challenge I’m relishing,” she said. “Each brand has its own voice and priorities, but together they showcase the breadth, strength, and ambition of the Harris Group. The legacy is inspiring, and what excites me most is the clear vision for the future—and the opportunity to help amplify that story across Ireland.”
