Cloghan-based Hugo Loonam Motors has significantly bolstered its Midlands presence after being appointed as an official ISUZU dealer, bringing the highly respected ISUZU D-Max 4×4 pickup range to a market where demand for tough, reliable work-vehicles continues to grow, particularly among agricultural and rural business operators. Cloghan-based Hugo Loonam Motors has significantly bolstered its Midlands presence after being appointed as an official ISUZU dealer, bringing the highly respected ISUZU D-Max 4×4 pickup range to a market where demand for tough, reliable work-vehicles continues to grow, particularly among agricultural and rural business operators.
The franchise appointment brings the ISUZU brand to a diverse range of industries in County Offaly and beyond; a region where the Hugo Loonam name has deep roots and a proven reputation. The ISUZU D-Max brings reliable 4×4 pickups to customers who rely on robust vehicles for daily use in challenging environments.
The dealership employs 25 staff operating from a modern facility equipped with a seven-vehicle showroom, eight workshop lifts and pallet-bays. While based in a small Midlands village, the business attracts customers from Athlone, Tullamore, and surrounding areas, driven by competitive labour rates, loyalty incentives and commitment to delivering first-class service; hallmarks of its customer-first philosophy.
Founded in 2013, Hugo Loonam Motors has continually evolved to meet customer needs. Dealer Principal, Hugo Loonam, began his career as a mechanic before progressing into technical support roles, working with Peugeot Ireland, and subsequently establishing a Peugeot and Citroën franchise. Suzuki was later added to the portfolio, and now ISUZU joins the lineup to address a clear market requirement for strong, dependable vehicles.
“ISUZU is an excellent fit for our business and our customers,” said Hugo Loonam, “Our background is rooted in customer support. With strong recognition of the ISUZU brand in the agricultural community, we are very confident in offering vehicles that are proven to perform. There has been a clear gap in the market for reliable 4×4 pickups, and ISUZU fills that space with products we trust and that our customers demand.”
