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Chris – The Digital Assistant For Drivers


This September will see the launch of Chris, the world’s first digital assistant for drivers. Dubbed the “Alexa for Automotive”, Chris is an elegantly designed device that will integrate with any car on the road – regardless of the age or model. Chris offers entertainment, connectivity, and navigation capabilities for drivers that is more convenient and proactive than other market offerings.

Drivers can simply attach Chris to their windscreen or dashboard and connect it with their smartphone via Bluetooth, both iOS and Android available. It will enable drivers to receive and reply to texts and WhatsApp messages, listen to music from their phone, follow navigation instructions, and make and receive phone calls using an intelligent speech and hand gesture recognition technology on a glanceable full-colour screen display.

Additionally, unlike other emerging voice assistants such as Siri, Cortana, Google Assistant or Alexa, Chris is specifically designed for drivers. It will offer a more human-centric user experience that proactively communicates with the driver. It works offline even when there is no mobile signal and allows users to maintain access to their digital lives. If a WhatsApp or text message comes in Chris will read it out, listen to your reply and send it accordingly. No more secretive typing at traffic lights or peeks at the phone – you can actually put it away and still be connected! Chris is powered by advanced Artificial Intelligence and Natural Language Processing technologies that make you feel like you’re driving with a human co-driver, delivering information to you when you need it most.