Alfa Romeo has taken centre stage at the 102nd Brussels Motor Show, using the 2026 event to showcase its vision of modern sportiness and reaffirm its position as one of Italy’s most emotionally driven automotive brands. Blending expressive design, advanced technology and engaging driving dynamics, Alfa Romeo’s stand highlights a range of models that reflect both its heritage and its future direction. Four cars form the heart of the display, each representing a different aspect of the brand’s DNA. Leading the line-up is the Giulia Quadrifoglio Luna Rossa, an ultra-exclusive limited edition that celebrates Alfa Romeo’s partnership with the Luna Rossa sailing team. Alongside it are the Belgian debut of the new Tonale, the Stelvio Quadrifoglio Collezione and the Junior Sport Speciale, offering visitors a broad snapshot of the brand’s evolving range.
The Giulia Quadrifoglio Luna Rossa is the undisputed star of the show. Limited to just ten units worldwide, it represents the most radical and efficient Quadrifoglio model ever produced. Developed as part of Alfa Romeo’s partnership with Luna Rossa ahead of the 38th America’s Cup, which will be held in Italy for the first time, the car combines extreme performance with bespoke design details inspired by competitive sailing. A new low-drag aerodynamic package delivers significantly increased downforce, while power comes from the familiar 520 hp twin-turbocharged 2.9-litre V6. Unique exterior finishes and a cabin featuring materials derived from Luna Rossa sails underline its exclusivity.
The new Tonale also plays a major role at the show, making its Belgian market debut shortly after its international launch. As Alfa Romeo’s first C-segment SUV, the updated Tonale builds on the original model’s success with sharper styling, enhanced technology and a more pronounced sporting character. Displayed in Sport Speciale trim, it reinforces the brand’s ambition to bring driving enjoyment and distinctive design to more accessible segments. Performance enthusiasts were equally well served by the Stelvio Quadrifoglio Collezione, part of a global limited edition of just 63 units created to honour the first appearance of the Quadrifoglio badge on a production Alfa Romeo in 1963. Completing the model line-up is the Junior Sport Speciale, shown in both combustion and fully electric form, which combines bold styling with advanced safety and technology aimed at a younger, more urban audience.
Beyond the cars themselves, Alfa Romeo also used the Brussels Motor Show to introduce visitors to BOTTEGAFUORISERIE, a new initiative developed in collaboration with Maserati. This project brings together craftsmanship, advanced engineering and bespoke personalisation, allowing customers to explore everything from one-off creations to tailored customisation programmes and high-performance innovation. A dedicated digital experience gives visitors insight into the four pillars of BOTTEGAFUORISERIE, spanning bespoke builds, personalisation, motorsport-inspired technology and the preservation of Alfa Romeo and Maserati’s historic legacy. With strong global growth, renewed focus on performance models and a clear commitment to craftsmanship and innovation, Alfa Romeo’s presence in Brussels sends a clear message. The brand is entering 2026 with confidence, ambition and a renewed emphasis on emotion, performance and Italian identity.
