Home Latest News TOPAZ & SEAT PLAY or PARK Partnership

TOPAZ & SEAT PLAY or PARK Partnership


Topaz has announced a year-long partnership with SEAT Ireland for its PLAY or PARK loyalty programme. So far over 330,000 customers have signed up to PLAY or PARK, collecting points with every fuel purchase made at participating Topaz stores. Four lucky winners will drive away in brand new SEAT models in 2015. The March prize winner will win a new SEAT Toledo SE I-TECH valued at €22,000. This model comes with Alcantara seats, cruise control and satellite navigation system as standard. A five-door 1.2 TSI SEAT Leon will be the prize played for in June and a brand new SEAT Leon X-PERIENCE 1.6 TDI will be available in September, valued at €20,345 and €30,000 respectively. Other prizes up for grabs in 2015 include a luxury cruise for two visiting the Greek Islands and a Route 66 trip of a lifetime from Chicago Los Angeles including €3,000 spending money. Each and every time a customer plays, they are guaranteed to get a free Topaz treat such as a coffee, pastry or winter car care kit just for taking part.

Commenting on the partnership, Paul Candon, Marketing and Corporate Services Director from Topaz said, “We are delighted to be working with an innovative and dynamic brand such as SEAT in rewarding our loyal customers. 2015 will see four lucky winners drive away from a Topaz forecourt in brand new SEAT models, the first of which I look forward to announcing in March. On behalf of the Topaz team, I’d like to wish anyone hoping to win a SEAT the very best of luck.”

Neil Dalton, Head of Marketing and Product at SEAT Ireland commented; “We are thrilled to establish this partnership with Topaz around its PLAY or PARK loyalty programme which we feel is a wonderful initiative. For our part, we are delighted to be able to supply first class models from the extensive SEAT range as prizes for the programme. Overall, our association with Topaz comes at a time of unprecedented success for the SEAT as the brand has seen a significant increase in sales for the second consecutive year.”