The new MINI family is taking shape. The British brand presents the MINI Concept Aceman, an initial preview of its future model generation’s new design. This concept car puts the spotlight on the design and technological innovations MINI sees as defining the brand- typical driving pleasure of the future. A purely electric drive, the Charismatic Simplicity clear and reduced design language, a new digital interior experience and a responsible material design with absolutely no leather and chrome elements – the MINI fuses these attributes together with the concept of the very first crossover model for the premium small car segment.
For the first time, the MINI Cooper in the iconic three-door body shape that has been consistently reinterpreted over its entire 60-plus-year history will be joined by a crossover model in the next model generation, a model with enhanced versatility and rugged appeal. “The MINI Concept Aceman provides an initial glimpse of a completely new vehicle, bridging the space between the MINI Cooper and the MINI Countryman in the model family’s future,” says Stefanie Wurst, Head of the MINI Brand. “This concept car reflects how MINI is reinventing itself for its all- electric future and what the brand stands for: an electrified go-kart feel, an immersive digital experience and a strong focus on a minimal environmental footprint.”
The design language presented for the first time by the MINI Concept Aceman represents the dawn of a new MINI design era. The principle behind Charismatic Simplicity showcases the essentials, giving the typical MINI design features even greater significance. Staying true to the brand’s traditional values, yet with a passion for technological innovation, the new MINI design creates a vehicle character packed with powerful emotion and with progressive appeal and unmistakable style.
Along with the clear and reduced exterior and interior design, the holistic user experience of light, movement, interaction and sound also combine to define this style. Surfaces constructed from knitted recycled textile with fresh colour contrasts combine with seamless digital controls with a new OLED display as the central interface. This all creates a unique interior experience that remains unmistakably MINI. The all-electric models of the next generation are also given an independent sound design for the first time, providing emotionally compelling drive sounds and an authentic background for the new Experience Modes.
Everything about the appearance of MINI Concept Aceman expresses agility and a self-confident presence. This merges distinctive features of the brand’s two most successful models, the MINI Cooper and the MINI Countryman, to create a modern interpretation of a crossover model.