The Renault Group are reporting a very good February coming in at fourth position in the overall market with a market share of 9.5% year to date and are already looking forward to a positive spring. The total market was up 38.3% on the same month last year and Renault Group surpassed that with an increase of 44.9%. Renault LCV also continued its positive performance and finished on the podium again with 11% share of the total van market, with the Trafic the bestselling van in County Laois and the Master in County Wexford. Year to date the total market was up +35.1% on last year with Renault Group at +46.7% on 2015 finishing in 5th position overall year to date.
Renault’s new crossover Kadjar is performing very well and was the bestselling car in a number of counties including Louth and Westmeath. Just launched in autumn in 2015, Kadjar is on the podium year to date. Dacia, as a new brand, continues to amaze the market with its shockingly affordable cars and was at 3.2% market share, outperforming many long established brands. The Dacia Sandero had the biggest increase in its segment, up a whopping 120% on February last year, highlighting its popularity as a great value supermini. Dacia Sandero was the second bestselling car in County Westmeath.
Renault Finance lent over €18 million to Renault and Dacia personal and business customers last month through its 26 branches, an increase of €2.4 million on February 2015. Since the start of 2016, Renault Finance has lent over €41 million. PCP continues to be a popular way to finance a new car with 60% of private customers opting for this option while HP was the most popular way to finance new business vehicles with 74% of customers. Renault Finance has also launched Service Plan which offers customers the option of spreading the cost of their car servicing over three years. Following on from the success of Renault’s 2.9% APR finance offer in February, dealerships will continue to offer 2.9% APR finance on Renault passenger cars with additional customer offers available in dealerships throughout March.
Patrick Magee, Country Operations Manager, Renault Group:
“It’s great to see a really good start to the new year and the group is now at 9.5% year to date and in a strong 5th position. I say it each month, but it’s great to be able to look at new brand Dacia and see how far it has come in a few short years, performing well ahead of some of the well-known brands and brands that have been around for a very long time. Our All-New Renault Kadjar is already making inroads, topping the bestselling car lists in its segment in some counties and on the podium again this year. Our new Scenic and Mégane Sport Tourer made their Geneva Motor Show debuts this week and the reaction has been fantastic, and we look forward to launching the new models in Ireland later in the year.”.
