The ABB FIA Formula E World Championship has continued to grow its live television audience globally through Season 7 to record-breaking levels, recovering strongly from the pandemic-hit previous season. By the dramatic conclusion of Formula E’s first-ever World Championship season which was won by Mercedes-EQ’s Nyck de Vries in the final E-Prix of Season 7 on August 15 in Berlin, the live television audience made up the majority of Formula E TV viewers (62%) for the first time in the Championship’s history.
The ABB FIA Formula E World Championship increased its cumulative audience to 316m – a 32% year-on-year growth – driven by new distribution agreements with free-to-air (FTA) channels in key markets, which also lifted Season 7’s live audience above pre-pandemic levels underscoring the organic growth in fan interest in electric open wheel racing. This was achieved despite a shorter calendar and a lack of races in Asia.
After Season 6 was cut short due to COVID-19 and wrapped up via six races in nine days in Berlin, Season 7 saw the Championship return to iconic global cities including Rome, New York and London with 15 races in eight locations.
A combination of improved broadcast content and alignment on start times with broadcasters to optimise live audience and channel share contributed to +26% increase in the average viewing duration per live race.
Overall, Formula E’s positive Season 7 performance was driven by new media deals struck in key markets of Germany, Italy, Brazil, UK, France, USA and Indonesia which all demonstrated spectacular growth above the global average.