The new SEAT Arona has been singled out as Best Product Design 2018 by the prestigious Red Dot Award design competition. This recognition highlights the fresh, dynamic and robust design offered by the SEAT Arona. Its exterior and interior design and multiple personalisation options were the key aspects in selecting the SEAT Arona as winner of the Best Product Design 2018. The award marks another significant achievement for the all new SEAT Arona which is already performing extremely well for SEAT. In the Irish market, the all-new Arona is responsible for incrementally growing the brands volume and accounting for a staggering 18% of SEATs overall volume in the first three months of the year, a huge success for a model that is only new to the market. Globally, the arrival of the Arona in SEAT dealerships is also having an impressive impact on SEAT’s sales results. In a little more than three months, the brand has already delivered 25,000 units of the new crossover.
Since 1954, the Red Dot Award has been one of the most prestigious design competitions in the world, giving international recognition to quality and innovation. On top of that, the Product Design category is the most important of all. The Red Dot Award: Product Design Jury is made up of 40 experts from all over the world who are not permitted to be part of any industrial manufacturing company nor can they participate in the vote for those products in which they may have been involved. The new SEAT Arona shines especially thanks to its compact measurements, dynamic behaviour which is ideal for nimble city commutes, motorway driving or countryside getaways, and at the same time, its incredibly safe and easy to use applied technology as well as its comfort. All of this stands out even at a glance thanks to its exciting design.
“We are extremely delighted to receive one of the most prestigious design awards for the SEAT Arona. We wanted to give a distinct crossover character, for day to day life and for the urban jungle”, said SEAT Design Director Alejandro Mesonero-Romanos. “The SEAT Arona is yet another example of fresh, young, functional, adventurous and comfortable design”.
The SEAT Arona is easily recognisable as a genuine SEAT design due to its highly expressive full LED triangular headlights and its iconic daylights. The Arona’s robust front follows the same structure as the Ateca, with a three-dimensional look that’s more pronounced, without being aggressive. Also, the number plate on the tailgate enables a more robust bumper design and raises the car visually. The roof, as well as the roof rails, comes with line details that evoke the aesthetics of all-terrain vehicles. It has many aspects in common with the new design language shown in SEAT’s recent car releases. But without a doubt, this car has its own personality. This is clear in its interior, which stands out not only in horizontal proportions that emphasise and enhance the car’s size, giving an even greater feeling of roominess and space inside, but in its increased sophistication as well. Special care has been taken with the details to underscore the improvements made to the SEAT Arona in terms of its perceived quality.
The High Console Concept also gives the console more prominence, which affects the safety and ergonomics, since every element is positioned so that the driver barely has to look away from the road while driving. Particular attention has been paid to the driver’s seat, and all of the instruments are oriented toward the driver. Everything is within reach, allowing for easy adjustments and increased safety. The seats are more comfortable and provide a greater feeling of protection while holding the occupants in place more securely. The fabrics, shades and colours are exclusive to the new SEAT Arona, whose interior colours and trims offer many possibilities for personalisation, with the console, for example, being painted to match the dashboard.
In this regard, the ability to customise the Arona is very important. There has been a trend in customers demanding to be able to customise their vehicles to suit their personality. Colour-wise, the Arona is divided into two: the lower body, on the one hand, and the roof, plus the A and C pillars, on the other. The roof can be grey, black, orange or the same colour as the body. There are 68 possible colour combinations in total. Prominent on the C pillar is the X graphic engraved in the sheet metal to highlight the Arona’s crossover look. While every model in the SEAT line-up has a dynamic, versatile, technological and sporty character, the Arona maintains all of those features but has a more spacious interior and offers a wider range of possible uses.