Home Latest News Global Demand For Rolls-Royce At All Time High

Global Demand For Rolls-Royce At All Time High


Global demand for the skills of the Rolls-Royce Bespoke Collective have soared to new levels. By way of example, a trio of magnificent Rolls-Royce Phantoms are the latest Bespoke creations to leave the Home of Rolls-Royce in Goodwood, West Sussex. These handcrafted masterpieces demonstrate the individual tastes and exacting requirements of Rolls-Royce patrons worldwide. Architectural design cues influence interior aesthetics, while rich cultural diversity together with expansive narratives inform Bespoke creations.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft. These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalisation available to patrons of our marque.”

The Rolls-Royce Bespoke Collective, a group of designers, artisans, craftspeople and engineers residing at Rolls-Royce’s Goodwood-based Global Centre of Luxury Manufacturing Excellence, are tasked with bringing patrons’ creative ideas to life. Demand on their services has been continually rising and today, Rolls-Royce Bespoke requests have reached unprecedented new levels. Patrons of the marque yearn to surround themselves in perfectly appointed, personally curated statements of true luxury.

The quest to push creative boundaries and advance new technologies ensures the marque continuously elevates these clients’ expectations. Rich stories are told across large swathes of sumptuous exterior and interior surfaces, whilst at the heart of Phantom, the innovative Gallery – a central stage presented behind glass – offers patrons the opportunity to exhibit unique and personal works of art and design, in their car.

John Beckley, Head of Rolls-Royce Bespoke, commented, “Our Bespoke division is working tirelessly to fulfil customer demand. Never before have we seen such levels of demand for Bespoke personalisation. These three Phantoms have taken several years to bring to fruition and are a true reflection of our Bespoke Collective’s extraordinary skill in interpreting and realising our clients’ visions.”

Rolls-Royce Phantom is a barometer for the tastes and whims of some of the world’s most dynamic and prosperous individuals. Now in its eighth generation, Phantom has been bestowed with many of the most ornate and fanciful designs ever envisaged, becoming a flagship for artisanal craftsmanship across the luxury world.