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Ford Focus Estate Launched

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Ford Ireland has launched the striking new Focus Wagon model, which completes the new Ford Focus range.

The all new Ford Focus was launched in four and five-door saloon versions last March and the car has quickly made an impact as the Focus is on track to be the top selling car in Ireland for 2011.  The arrival of the stylish Focus Wagon with a versatile load capacity of 1516mm3 ensures that the Focus range now has a model to suit all types of buyers.

According to Eddie Murphy, Chairman and Chief Executive of Ford Ireland: “We are delighted with the new Focus Wagon, it is an all round great package with lots of space and of course, it has the great driveability that we have come to expect from the Focus.  And with a starting price of just, €21,925*, it is a great value proposition.”

Ireland has not traditionally been a strong market for wagon or estate models. In Germany, for example, the Focus Wagon accounts for some 70 percent of Focus sales in the country. “We are a long way off our continental cousins’ love of estates or wagons, but there is evidence of a growing interest in Ireland in these models for the extra versatility that they can provide, in particular for families”, concluded Murphy.

The new Focus Wagon is available with a 1.6 litre petrol or diesel engine and a 2.0 litre diesel automatic transmission.  The 1.6 litre diesel has CO2 emissions of 117g/km, placing the car in the lowest priced tax band A, while the 1.6 litre petrol and 2.0 litre automatic powertrains fall into tax band B (136g/km and 139g/km respectively).