Home Latest News Feeling The Love With MINI This Valentine’s Day

Feeling The Love With MINI This Valentine’s Day

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MINI Ireland has partnered with Grow Mental Health to spread messages of love and gratitude this Valentine’s Day. Today Grow Mental Health will deliver hundreds of ‘Thank You’ roses to some amazing volunteers, facilitators and advocates who carelessly give their time, energy and lived experience knowledge to people who are suffering with mental health challenges and will be done with the support of MINI Ireland.

Grow Mental Health is one of Ireland’s longest standing Mental Health charities, supporting over 1,000 people in Ireland weekly. The charity, which was set up in 1969, has recorded a 400% year on year increase in demand for support. Delivering a national network of peer-to-peer support groups in local communities, through a 12-Step Recovery and Growth program, the charity aims to ensure that anyone struggling with mental health challenges does not have to navigate those challenges alone. Instead, they can join a local support group and experience hope and recovery.

To launch this initiative, Christine Fitzgerald, Board Member of Grow Mental Health presented MINI’s Friend of the Brand Mark Donnelly with a ‘Thank You’ rose. HUH Clothing is an Irish clothing start-up based in County Meath, by Donnelly during Covid. The goal for HUH is to create a stylish and comfortable clothing while raising awareness positive conversations around Mental Health. The company also donates ten per cent of its sales to mental health charities like Grow in Ireland.

As a leading international company, community and social responsibility are a top priority at MINI. For this reason, MINI has partnered with Grow Mental Health in order to support this Big Love initiative. Julie Bothwell, Head of Sales and marketing MINI Ireland said: “MINI has always been the answer to the challenges we face with individual mobility. The willingness to rethink the status quo defines the brand to the present day, and we are motivated to do the best for our community and make a difference.”

Last year MINI partnered with Dogs Trust, Ireland’s largest dog welfare charity, on a mission to help dogs travel happier and safer across the nation by becoming the first officially dog-friendly Irish car retailer this year. MINI retailers across Ireland have accepted the challenge of becoming “truly dog friendly” by completing a Dogs Trust approved training course.