CUPRA Ireland has today announced the launch of four new retailers in the key strategic locations of Cork, Dublin, Galway and Waterford, taking the number of retailers across Ireland to eight. Since its launch in 2018, the CUPRA brand has gone from strength to strength, developing a range of premium and technologically advanced vehicles based on contemporary design and sporty performance.
The growing CUPRA range includes the CUPRA Leon, Leon Sportstourer, Ateca and Formentor models, offering customers a wide range of choice for those who are seeking a premium and unique alternative to a new car. The CUPRA Formentor, CUPRA Leon and Leon Sportstourer are now also available as e-HYBRID models, providing the best of both worlds for customers in terms of performance and emissions.
The announcement of four new CUPRA retailers prepares the brand for the arrival of CUPRA’s first 100% electric car, CUPRA Born, which is due to have its world premiere in May. The current CUPRA retailers, Bright Airside (North Dublin), James Barry Motors (Limerick), Johnson and Perrott, Mahon Point (Cork) and McCoy Motors, Lucan (West Dublin) will be joined by new retailers Finbarr Galvin Ltd. (Cork), George Corbett Motors (Waterford), Spirit Motors (South Dublin) and Monaghan & Sons (Galway).
Each of the retailers will provide an exclusive CUPRA area which will display the brand’s innovative product range. Each CUPRA retailer will have a dedicated CUPRA Specialist, a brand expert who has received specialised training from the CUPRA factory in Martorell, Spain. The dedicated CUPRA Specialist is the only point of contact throughout the sales and aftersales process for the customer, providing a bespoke and premium personal service.
This further investment in the new CUPRA retailers marks an exciting time for the brand as it continues its journey towards electrification. Alongside the CUPRA Born’s introduction to the Irish market in late 2021, the brand’s second 100% electric model, the CUPRA Tavascan will join its EV range in 2024.
Niall Phillips, Brand Director for CUPRA and SEAT Ireland said “It’s a very exciting time for CUPRA Ireland as we add to our network of CUPRA retailers. Since the brand’s launch in 2018, it has seen significant growth, which was marked with the launch of CUPRA’s first standalone vehicle – the CUPRA Formentor in January and the arrival later this year of the brand’s first 100% electric vehicle, the CUPRA Born. With plans to increase our retail network further in Ireland by 2022, we look forward to adding more CUPRA retailers to our network as the brand continues its expansion across Ireland.”
Customers can avail of exceptional finance offers on all CUPRA models with 2.9% PCP Finance* available across the full 212 CUPRA range. In addition, an exclusive online discount voucher worth €1,000 can be downloaded from www.cupraofficial.ie and used against any model in the 212 range. Those purchasing a 212 CUPRA model will also receive a complimentary CUPRA Care Pack which gives customers their first three manufacturer’s services free, a CUPRA Courtesy Car when required, free of charge collection and delivery** services and a complimentary vehicle clean.
For more information log on to www.cupraofficial.ie or contact your local dealer.