Fashion icon and supermodel Claudia Schiffer has been announced as Opel’s European Brand Ambassador. Claudia is the star of a new advertising campaign ‘It’s a German’ with the first television adverts to commence mid-January. Commenting on the announcement Tina Muller Opel Chief Marketing Officer said, “The campaign puts across those modern German values that have also been appreciated internationally. Today, Opel stands for the perfect German art of engineering, an emotional design and an unbeatable price-value relationship. With Claudia Schiffer we were able to win a German world star who fully identifies with the brand.” We look forward to seeing these new ads on Irish television in the coming weeks.