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Tractamotors & Tyrecall Partnership


We have been informed that senior Michelin managers have visited Cavan to mark the contribution of two wholesalers to its business in Ireland. Michelin formalised a partnership with Cavan-based wholesaler and distributor Tractamotors and its wholly-owned subsidiary in Northern Ireland, TyreCall, last August. Under the agreement, Tractamotors and TyreCall are supporting Michelin by providing improved access to the hundreds of small tyre shops and garages that exist across Ireland, north and south, which, when combined, account for a large part of the Irish market. This wholesale partnership agreement complements the existing retail partnership programmes, Michelin Auto Professionals (car) and Michelin Truck Professionals (truck). Well done to all parties involved and we look forward to seeing more vehicles wearing Michelin rubber.