A clever move by Toyota and Lexus Ireland was announced today as the brands have become Bloom’s official car partner until 2017. This exciting new partnership will see both brands holding exclusive naming rights of the Floral Marquee at Bord Bia’s Bloom, which will take place in the Phoenix Park, Dublin over June bank holiday weekend. The partnership will see Toyota and Lexus Ireland separately showcase the latest generation of hybrid models across their range of vehicles. Bloom is recognised as Ireland’s premier gardening, food and family event, the perfect fit for the both brands.
Toyota are the acknowledged pioneers of hybrid technology, with over 8 million vehicles sold worldwide, and is now available across six models within the Toyota range in Ireland, including the new RAV4. Lexus leads the way in the premium car market with the introduction of hybrid technology across its entire range and coupled with its cutting edge L-Finesse design continues to attract new fans. Ian Corbett, Marketing Manager for Toyota Ireland said:
“We are delighted to be partnering with Bord Bia as they celebrate a landmark tenth year of Bloom in 2016. We’re excited to be a part of this fantastic event which provides a great way for both Toyota and Lexus to showcase our leadership in hybrid technology. Our aim is to educate visitors to Bloom about the real benefits of owning and driving a hybrid ”.
“Bloom is thrilled to welcome Toyota and Lexus on board as official car partner for the next two years. Superb design, dynamism and innovation are at the heart of Bloom and these values are reflected in Toyota and Lexus class-leading vehicles”, commented Gary Graham, Bord Bia’s Bloom Show Manager.