SEAT Ireland has announced a new partnership with Munster Rugby, which sees them becoming the official car partner to Munster Rugby and title sponsor of the Munster Schools Senior and Junior Cups. The partnership also includes SEAT supporting Munster Rugby’s pre-season matches in the newly entitled ‘SEAT Series’, which will kick off on the 24th of August in Thomond Park when Munster take on Gloucester.
Commenting on the announcement, Cian O’Brien, Director of SEAT Ireland said, “We are delighted to be announcing our new partnership with Munster Rugby today. As a proud and passionate brand with a great tradition, Munster Rugby is an excellent fit for SEAT and we look forward to promoting our association with them through our dealer network”. “This sponsorship comes at a very exciting time for the SEAT brand. We are currently experiencing a renaissance both internationally and in Ireland. SEAT has enjoyed significant growth in 2013 and we are now the fastest growing car brand in the country. With superb new product and the ambitious network plans that are already in place, this new partnership with Munster Rugby is a statement of intent and proves the future is very bright for SEAT.” Garrett Fitzgerald, CEO Munster Rugby said;“Munster Rugby is delighted to welcome SEAT as official car partner. Their support across a number of areas including the Munster Senior and Junior Schools Cups is a fantastic boost for us and we look forward to sharing great rugby occasions in the years ahead starting with the ‘SEAT Series’ on August 24th”.