In a market that has faced unprecedented challenges this year, SEAT dealership, Albert Berry Motors, in Co. Monaghan has seen an increase in the purchases of new SEAT models by 11%, despite an overall market decline of new car purchases of 28%. This makes SEAT the first-choice car brand in Co. Monaghan for August with a record high market share of 13% year to date.
The brand has seen a renaissance in the past 5 years enjoying record growth, increasing sales by more than 70% during this period. This has led to its market share doubling to nearly 4%. The brand continues to add to its growing collection of new SEAT models in 2020, introducing the all-new fourth generation Leon into the Irish market in June and will soon launch its first plug in hybrid in the new Leon.
David Berry, Dealer Principal for Albert Berry Motors commented, “We are thrilled to see an increase in sales of SEAT making it the first-choice car brand in Co. Monaghan. To see growth like this, particularly in the current climate, is fantastic. I would also like to thank SEAT Ireland for their continued guidance and support and our loyal SEAT customers throughout Co. Monaghan”.
Niall Phillips, Brand Director at SEAT Ireland commented, “We are delighted that the demand and popularity for SEAT models is growing in Co. Monaghan, making it the first choice for customers. This has been a tough year for the motor industry, so it is great to see some positive results, which is down to the hard work and dedication of the entire team at Albert Berry Motors”.
For further information on SEAT in Monaghan, contact Albert Berry Motors or visit www.albertberry.seat