Renault have posted exceelent end of year figures for 2015 with the group taking 8.7% of the combined market and finishing in 4th position. 2016 is already oof to a great start with a strong order book across Renault and Dacia. With the passenger car market up almost 30% on 2014, and LCV up over 42%, the Renault Group increased its growth over 40%, ahead of the market growth. Renault passenger cars showed an increase of 25% on 2014; and Dacia, which continues to grow year on year, has already hit 12th position in just 3 years. This is well ahead of established brands that have been in the country for over 40 years, and the brand is now at 3% market share, up over 40% on 2014. The LCV market is seeing great success as the economy grows and the business sector is back investing in new vans and fleet. The market in 2015 grew to over 42%, with Renault doubling the market increase with almost 90% growth, and on the podium with a fantastic 12.7% share of the market. The NEW Renault Trafic was in 4th position and NEW Renault Master in 6th position. The award winning LCV range combined with the very attractive 5 year warranty makes Renault LCV a very affordable proposition for businesses of all sizes. In addition to this, Renault Finance lent over €35m to LCV buyers in 2015.
Already just a week into the new registration period, 2016 looks set to drive on for the Renault Group with growth of 90% on this time last year. January will see the highly anticipated All-New Renault Kadjar hit the roads, with it set to make its mark in a big way on the SUV segment, as well as a number of other key model launches for the Renault Group throughout 2016. Success in the passenger car market for the Group in 2015 was in part due to the increased popularity of the iconic Renault Clio and the Dacia Sandero, with the Renault Group finishing the year on top of the I2 segment with almost 3,600 units registered in 2015. There was also a strong performance from the Renault Captur, which finished number 1 in its segment and continues to go from strength to strength and the Dacia Duster, which finished in 4th position in its segment and continues to be an extremely popular model, thanks to its unbeatable price/size ratio. The availability of finance through the Group’s own bank, RCI, was also a key factor in the success of the two brands with over 50% of registrations secured through Renault and Dacia Finance, as was Renault’s unique five year warranty which is available across the entire range of Renault vehicles. In just four years Renault and Dacia Dealerships have generated over €470 million in finance for Irish motorists through RCI. The bank lent over €100 million in 2015 and has 26 branches nationwide, through the network of Renault and Dacia dealerships.
Patrick Magee, Country Operations Manager, Renault Group:
“It’s been a great year for the industry which is up 30% and we are delighted with the results for the Renault Group finishing in 4th position, up over 40% on last year. The van market has been the big winner in 2015 up 45% and again with the launch of our New Trafic Van we finished a massive 90% up on 2014. Dacia continues to go from strength to strength finishing in 12th position ahead of many established brands in the country, and is exceeding all expectations.
2016 has started fantastically well and it’s been exciting for the Renault Group with the launch of the All-New Kadjar SUV, which is already making massive inroads in its segment. We are looking forward to a car market hitting over 150,000 units in 2016, along with the launch of our brand new Megane”