Frankfurt International Motor Show attendees are in for a something special as the all-new Kia Optima will be unveiled in European specification on 15 September 2015. The fourth-generation Optima, which will go on sale across Europe in Q4 2015, boasts a modern, new exterior, a bold interior design with more space for all occupants, an array of new technologies and a wide choice of efficient powertrains. The new model will offer greater refinement and improved ride and handling over the outgoing model, while retaining the sporty image that has helped Optima become one of Kia’s best-selling models worldwide.
The Kia Optima plays an important role in the Kia Motors Europe product line-up, introducing the brand to an increasing number of new customers. Since the third-generation model launched in 2011, with its distinctive look, high quality interior and high-tech image, the Optima has offered buyers something fresh and different in the D-segment.
Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “When the current Kia Optima arrived on the global stage in 2010, it acted as the catalyst for the five-year, design-led transformation of Kia’s product range. Its combination of technology, design and refinement added greater depth to our model line-up and fundamentally changed the way that people saw the Kia brand.”
Cole added: “The all-new Optima retains the unique personality of its predecessor, and improvements to every aspect of the car will make it an even more compelling proposition to buyers – private and fleet – across Europe. It truly offers motorists something fresh, in a segment that’s typically among the most conservative.”