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New GM of BMW Motorrad UK and Ireland Announced

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Phil Horton will succeed Adrian Roderick as General Manager of BMW Motorrad UK and Ireland from the 1st September 2014. Adrian has held the position for the last eight years and is stepping down to devote more time to his charitable interests. Phil has previously been the Marketing Director for BMW UK, along with various other roles within the Goup around the world. Phil is looking forward to developing the brand in the UK and Ireland. All of us at rev.ie wish Phil all the very best in his new role.