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March Productive Month For Ford

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In official figures issued by the Society of the Irish Motor Industry (SIMI), Ford was the top selling automotive brand during March 2019 with a combined van and car sales tally of 2,441 vehicles.
The March 2019 clean sweep for Ford is a combination of 1,614 car registrations and 827 commercial vehicle (CV) registrations. The combined market for the month of March 2019 with a total of 20,072 units sold was down by some 5.0 percent versus a year earlier (21,134 units).

Ford’s total of 2,441 cars and van units for the month put the blue oval ahead of VW with sales of 2,420 units and Toyota with a tally of 1,888 units. Continuing a downward trend over the past number of months, car sales for the month of March 2019 are down by 5.6 percent year on year, with van sales down by only 2.2 percent versus March 2018.

“It is clear that the ongoing uncertainty over Brexit is having a detrimental effect on new car and van sales here,” said Ciarán McMahon, Chairman and Managing Director of Ford Ireland. “However, it is great for us that in this tough market environment, our brand was the number one choice. Our all new Focus which arrived here late in 2018 has played a strong part in putting us top of the pile in sales for the month of March.”

With sales of 535 units, the new Ford Focus was the third best-selling car in the country during March.