The search is on to find ‘Ireland’s Safest Young Driver’ as part of a new road safety challenge. The competition which is organised by leading accident services provider CRASH and supported by the Hooper Dolan Insurance Group, will put the driving skills of more than 60 young drivers from across Ireland to the test. The test will utilise innovative in-car ‘black box’ technology. Young drivers aged between 17 and 21 who make it to the shortlist – which will include young men and women from every county in Ireland – will have their vehicles fitted with Ingenium Dynamics, an award-winning driver behaviour management system which will monitor and help to improve their driving habits over a 10-week period as part of a wider campaign to promote road safety awareness. The young driver with the best overall driving score will win a total prize fund worth €4,000 to help keep them driving over the next full year. This includes €1,500 towards insurance, €1,500 towards fuel costs and €1,000 towards other motoring costs. Each provincial winner will also receive €500 towards motoring costs.
Commenting on the announcement of the competition, Tony McKeown, Sales and Marketing Director at CRASH said, “As one of Ireland’s leading provider of accident services, we know only too well the devastating impact accidents can have on people’s lives. “Younger drivers in Ireland remain most at risk and in need of guidance on road safety issues. We hope that this competition will help to raise awareness of those issues in an exciting way that will help to focus their attention and allow them to learn along on the way. “We very much want to promote the use of the telematics systems to monitor and improve overall driver behaviour. This is being used by some insurers in Ireland to reward young drivers with lower premiums and we think this will only increase in the future”
The competition is open to eligible young drivers aged between 17 and 21 who meet the required qualifying criteria and have their online applications returned by the closing date of Friday 21st February 2014. To find out more about the competition, please visit www.ingeniumdynamics.ie, email email@example.com or call Freephone 01 524 5004
Pictured above are young driver and rising GAA star Cillian O’Conor and Tony Mc Keown, Sales and Marketing Director at CRASH.