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Ford Announces ‘Real Deal’ Offers


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With the impending arrival of the new 162 registration plate in July, Ford Ireland has announced a range of offers to entice car-buyers as part of its ‘Real Deal’ summer promotion with offers running until June 30.  The ‘Real Deal’ offers include substantial discounts on a range of new Ford models including Fiesta, B-MAX, EcoSport, Focus, C-MAX, Mondeo and Kuga. The promotional discounts range from €2,750 on Fiesta models and go right up to €4,750 off the Kuga Titanium + which is available from the ‘Real Deal’ price of €28,595**. Other reductions include: discounts of up to €3,500 off B-MAX; €3,000 off EcoSport; €4,500 off Focus; €3,500 off C-MAX; and €2,250 off Mondeo.

Ciarán McMahon, Chairman and Managing Director of Ford Ireland said: “We recently launched our Unlearn Ford campaign which invites consumers to look at Ford differently and ‘unlearn’ what they think they know about the brand. And now, our ‘Real Deal’ promotion will help those consumers to look differently at the affordability of our cars.  The promotion has something for every type of motorist and also has the peace of mind of a five year warranty on all of the featured models.  We are urging customers to get along to their local Ford Dealer ahead of the June 30 deadline to avail of these great offers”.

Ford is also offering a choice of 2 or 3 year cycle deals on Ford Options at the low rate of 4.25% APR with, for example, a Fiesta available with monthly repayments of just €173.  Ford Options is an attractive finance package that helps customers purchase their car with manageable monthly payments and the security of a guaranteed minimum future value.  In addition to the offers on Ford’s passenger range, the company is also offering promotional deals on the market-leading Transit range with a super-low 3.9% APR and a 4-year / 150,000km warranty*.