Audi Ireland has renewed its commercial partnership with Live Nation. The new three year deal will see Audi retaining the naming rights of the prestigious ‘Audi Club’ at The O2 and also extend its sponsorship into the sister venue, the Bord Gáis Energy Theatre, where it will sponsor the theatre’s terrace bar, which will also be named the ‘Audi Club’. Audi will continue to be the official car partner to The O2 and display its cars permanently in both venues. Commenting on the announcement Andrew Doyle, Managing Director, Audi Ireland said “We are very pleased to announce that we are extending our commercial partnership with Live Nation for the next three years. The 02 and the Bord Gáis Energy Theatre are world class entertainment venues and their reputation for excellence, quality and innovation fits very well with our own brand attributes.”
Pictured above are Mike Adamson, CEO Live Nation and Andrew Doyle, managing director Audi Ireland outside the Bord Gáis Energy Theatre.