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Association of Professional Motoring Press Media Breakfast


The inaugural APMP Irish Motor Media Breakfast took place on 21st of January 2019, where the most powerful marketing and PR personnel from the Irish motoring industry were invited along for an informal gathering, at the newly completed state of the art Harris Group showrooms on the Naas Road. As 2019 kicks into full swing, APMP took the opportunity to sit down with colleagues and friends to discuss the motoring year ahead. This event also allowed the Harris Group the unique opportunity to showcase their newly completed showrooms to the greater Irish motor industry.

Speaking as the event commenced Denise Harris, C.E.O. of the Harris Group commented, ‘For me this APMP Media Breakfast has taken on a particularly personal dimension. As C.E.O.. of the Harris Group it is my intention to carry forward the baton held for so long by my late husband, Pino. I am very proud to be working with so many dedicated, committed and passionate men and women both within our Harris family and in the broader industry family. Because this industry is a very special family. I hope that we will meet more often, share more information and more tables in the years ahead.’

Bob Flavin, Chairperson of the APMP then took to the floor to address the gathering. “Its the job of a journalist to digest and learn all there is to know about a subject and then pass that information on to the public in a way that’s understandable. In a time where information is always shifting and moving we rely on press releases and marketing communications to gather that knowledge that’s why it’s important to meet everyone a talk face to face. The APMP will continue to deliver the information to the car and van buyers of Ireland with our unique voice and great membership.

The APMP’s guest of honour, Mr Mick McCarthy, was delighted to have the opportunity to talk cars and football, two things which he is passionate about. As he embarks on the newest chapter of managing the Irish Football Team, Mick McCarthy took time out of his hectic schedule to address those gathered. ‘As a motoring enthusiast, I am delighted to talk to those who provide and those who write about the cars of tomorrow. I’ve always loved cars and driving and look forward to seeing and reading about all your new offerings in 2019’.

As we face into a somewhat uncertain few months ahead, given the lack of progress with Brexit, the APMP are determined to ensure that the Irish motoring public remain informed as to what is available to them throughout the market. The APMP and it’s membership strive to continue to provide a professional and impartial view on all the vehicles they drive and hope that potential car buyers benefit from their expertise.