Škoda Ireland has announced July sales figures were up 50% from 2014 (1,709 vs. 1,141). Škoda finished in 6th place on the sales leader board with 6.19% of the Irish passenger car market in July. Up to the end of July, new car turnover increased by 22% from €67.1m to €80.0m, while vehicle parts and accessory turnover increased by 18% from €4.1m to €4.8m. The Škoda flagship model, the Škoda Superb, arrived in July and is certain to challenge segment leaders such as the Ford Mondeo. An increasing number of customers have been availing of the competitive Škoda finance offers available through Volkswagen Bank.
Škoda Finance provided €52 million in the first 7 months (up from €31 million on the same period last year). 3,135 Škoda customers availed of finance during the period, which was an increase of 49% on the previous year, when the figure stood at 2,102. Personal Contract Plans accounted for 72% of all new car finance packages sold in the period. Commenting on the performance, Alicia O’Connor, Head of Sales, Škoda Ireland, said: “The Irish car market is in full recovery with increased optimism from consumers. July has been extremely successful for the Škoda brand, with huge early demand for the new Škoda Superb which is certain to continue into 2016.”